A new competitor
Someone opened up down the road with a bigger sign. Ideas that make you the obvious choice anyway.
The ideas for this situation, cheapest first
An afternoon and nothing spent comes first; a real change comes last.
A new competitor
The first ideas for this situation are on the way. The next idea lands on a Tuesday, and the weekly email is the surest way to see it.
When you'd rather use a tool
The tool version of these ideas: Unfair Advantage, Trusted on sight.